Allen Trademarks Attorney

Protect Your Texas Business from Copycats

Has your business recently been affected by a trademark infringement? If you're a business owner in Texas, it is important it is to protect your intellectual property. At Law Offices of Dan Chern, P.C., we can help you obtain the trademark protection you need to keep copycats at bay.

To speak with a qualified business law attorney about trademarks, call (972) 200-3078 or contact us online.

What Is a Trademark?

A trademark is a word, phrase, symbol, or design that identifies the source of a product or service. Trademarks can be registered with the United States Patent and Trademark Office (USPTO_, but common law trademarks are also valid. Common law trademarks can be established through use in commerce and through the public's association of the mark with a particular source.

Benefits of Trademarks

Trademarks protect customers from being deceived about the source of goods or services. Trademarks also protect businesses from being damaged by copycat competitors. For example, if a business is well-known for its unique logo and a copycat business begins using the same logo, the well-known business may lose customers and sales.

Trademarks also help businesses prevent dilution of their brand. Dilution occurs when a mark becomes weak or diluted because of another company's use of a similar mark. For example, if a company uses the same mark that is used by a well-known company, the well-known company's mark may become diluted.

Benefits of Trademark Protection

Trademark protection is important for any business that relies on customer loyalty to drive sales. Trademark protection can help a business maintain its reputation and prevent customers from being confused about the source of goods or services.

The benefits of trademark protection include:

• Protecting an investment in marketing and advertising
• Protecting against dilution of a mark
• Protecting against competitors who seek to capitalize on a mark's goodwill
• Protecting against infringement claims

What Is the Difference Between a Service Mark and a Trademark?

Trademarks and service marks are similar, but they are different types of intellectual property. Trademarks are used to identify goods, such as clothing, shoes, and accessories. Service marks are used to identify services, such as accounting, legal, or financial services.

For example, a company that offers accounting services could register its name as a service mark with the USPTO. The company could also register its slogan as a trademark. However, if the company only registered its slogan as a service mark, but did not register its name as a trademark, the slogan would not be valid. The slogan would be considered a common law trademark, which is not as strong as a registered trademark.

Call Law Offices of Dan Chern, P.C. Today

With over 25 years of experience, our trademark lawyers in Allen have been safeguarding the intellectual property of countless businesses. We understand that trademarks are more than just symbols; they are the essence of your brand's identity. Our seasoned attorneys are dedicated to providing comprehensive trademark services, from registration to enforcement.

Whether you're a startup looking to protect your unique brand or an established business seeking to defend your trademarks, we are here to help. Our commitment to excellence, paired with our deep understanding of Texas business law, makes us the trusted choice for trademark matters. Contact us today for expert guidance in preserving the integrity and value of your brand.

For more information about estate planning and probate trademarks, please contact Law Offices of Dan Chern, P.C. at (972) 200-3078.